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Jockey's New Bra Sizing System Claims to End Ill-fitting Worries

Instead of relying on an antiquated notion of A, B, C and D cups, Jockey has invested years of research in creating a better system. Its new Volumetric Fit kits measure the volume and shape of a woman's breast plus an under-bust measurement, with the volumetric sizes running from 1 through to 10. The new system has 55 size combinations, and promises to address the long-bemoaned problem of ill-fitting bras.