Instead of relying on an antiquated notion of A, B, C and D cups, Jockey has invested years of research in creating a better system.

Its new Volumetric Fit kits measure the volume and shape of a woman's breast plus an under-bust measurement, with the volumetric sizes running from 1 through to 10. The new system has 55 size combinations, and promises to address the long-bemoaned problem of ill-fitting bras.

Claiming it to be the closest thing to made-to-measure bras, Jockey is offering the self-measuring kits for $19.95 online, which can be used to order any of the five different styles, including wire-free models.

A credit is given on your first order.

(READ the story in the Daily Mail)