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Alaska Airlines Donates to Coral Reef Conservation While Greening its Business

Alaska Airlines is teaming up with The Nature Conservancy to help restore coral reefs in Hawaii. Touting the paper-reducing benefits of its mobile app, the airline will donate $1 for every customer who downloads the mobile app during the month of August. Passengers can rid themselves of the need to print paper boarding passes at the same time as they help rid the Hawaiian reefs of invasive species.