Even those hit hard financially by the devastation of Hurricane Sandy themselves, were reaching out to help families in Queens, N.Y., who are still in need 17 days later.

One businessman who lost $160,000 in inventory still thought to use his Thanksgiving as a time to serve those worse off.

He was one of many who organized inspiring waves of giving around the city, as warm communal meals were served with love.

(WATCH the NBC Making a Difference video below)