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Jockey's New Bra Sizing System Claims to End Ill-fitting Worries

Instead of relying on an antiquated notion of A, B, C and D cups, Jockey has invested years of research in creating a better system. Its new Volumetric Fit kits measure the volume and shape of a woman's breast plus an under-bust measurement, with the volumetric sizes running from 1 through to 10. The new system has 55 size combinations, and promises to address the long-bemoaned problem of ill-fitting bras.

Recent Posts
Women Should 'Lean In' to Happiness Instead

Have you read the book Lean In by Facebook executive Sheryl Sandberg yet? In professional women's circles, it's all the rage. It has sparked conversations about whether women can truly 'have it all', and whether they even want to. But it misses a key point related to positive psychology - it's focused on success rather than happiness. What about our innate simple desire to be happy? Carin Rockind explores this in her essay, Lean In to Happiness Instead.

Cat Sniffs Out Breast Cancer, Saves Owner's Life

Esther Kacev's cat Buddy, would not stop sniffing and trying to grab under her arm. After rescuing the stray cat several years ago, it was Esther's turn to be saved. The woman from Western Australia had read about the ability of some animals to sniff out cancer -- and she had canceled her last several mammogram appointments -- so she scheduled a trip to get the area checked.

U.S. Breastfeeding Rates Rise to Record High

The percentage of U.S. mothers who breastfeed their babies has reached the highest level on record amid mounting evidence that it provides many health benefits to the child, U.S. officials said.

Make-up Tutorial Helps Older Skin Shed Ten Years (Video)

Through her online tutorials, and her role on UK television as the beauty expert for three years on the series ‘Ten Years Younger, make-up artist Lisa Eldridge has become an expert on how to do a really great look for ladies in their 50's, 60's and beyond. In a March 1 video posted on YouTube she demonstrates her techniques on a 64 year-old woman to achieve a modern, natural look.

Three Women's Rights Activists Awarded Nobel Peace Prize

Liberian President Ellen Johnson Sirleaf, activist Leymah Gbowee of Liberia and rights activist Tawakkul Karman of Yemen share the honor of being awarded this year's Nobel Peace Prize, the Norwegian Nobel Committee announced Friday. They were chosen for their nonviolent struggle for the safety of women and for women's rights to full participation in peace-building work.

Augusta National Golf Club Finally Admits Women Members, After 80 years

For the first time in its 80-year history, Augusta National Golf Club has female members. The home of the Masters, under increasing criticism the last decade because of its all-male membership, invited former Secretary of State Condoleezza Rice and South Carolina financier Darla Moore to become the first women members when the club opens for a new season in October.