Optimism has been good for Bert Jacobs, who along with his brother John, co-founded Life is good in 1989. The lifestyle and clothing brand has grown from two brothers sleeping in a van while they sold T-shirts door-to-door on college campuses to a $100 million business built around the idea of spreading optimism.
Global advertising giant JWT paired two of its clients, a Brazilian cancer center with Warner Bros., who enlisted their Justice League comic book illustrators to create superhero stories that transform chemotherapy into a "Superformula." They even made covers for intravenous bags with superhero logos.
Simon Berry is piggy-backing on Coca-Cola's distribution system to bring life-saving medicine to the places that need it most. Thanks to a vast network of local suppliers, you can get a Coke almost anywhere money changes hands. In the 1980s, Berry was an aid worker in Zambia, and when he looked at Coke's success, he saw an opportunity. Today his essential health kits for treating diarrhea are made to fit exactly inside the empty space between beverage bottles in Coke delivery crates.
Today, retailers are defining a new role as agents for consumers–and, even more, as educators and partners for consumers and their health.
Before Howard Cooper sold his car dealership that he'd owned for 47 years, he stipulated that all 89 employees must keep their jobs. Workers like Bob Jenkins, a 26-year mechanic, were thrilled. But not as shocked as they were when they were handed checks worth tens of thousands of dollars -- thank you bonuses for their years of service.
If you didn't already love Costco for their low wholesale prices, then check out what they're doing for their workforce.
BP announced plans on Monday to build an $800 million wind farm in Kansas next year, providing a lift for the US wind power industry at a time when the expiration date looms for federal tax credits. The 419-megawatt wind farm will include 262 General Electric turbines placed 43 miles from Wichita.
The world's third largest paper company, Asia Pulp and Paper, announced in February an immediate end to all natural forest clearing in its supply chains in Indonesia. The company's pledge to stop making paper from the pulped remains of some of the last virgin rainforests, along with its improved transparency, will help protect endangered Sumatran tigers and orangutans and forested peatlands that store massive amounts of greenhouse gases.
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