A new campaign to create personal peace in an ever-intensifying global climate of chaos and change is being launched this Sunday at London's Wembley Arena and around the world with an internet simulcast. Entitled just-a-minute (j-a-m), the initiative introduces regular one-minute periods of silence into peoples lives, whether stressed out executives, social activists or busy moms, and includes multi-media tools such as one minute spoken meditations to download onto computers or podcast…

Organized by the Brahma Kumaris, a global women-led spiritual organization, the just-a-minute campaign emphasizes the positive effects of meditation on our health and well-being. Its purpose is to help people incorporate a short period of meditation into their busy schedules.

Join people around the world for a virtual one minute wave of peace this Sunday, September 17, via the Internet. Register on the just-a-minute website and your locations will light up on a vast world map visible in the Wembley stadium.

The Benefits of Meditation

Meditation is now offered in schools, hospitals, offices, government buildings and prisons to help people relax and refresh the mind making it more focussed and effective. Increasingly aware of the well documented benefits, doctors are recommending meditation for patients with chronic problems such as heart conditions, AIDS and cancer, as well as depression, hyperactivity and ADD.

The Web cast begins at 3:30pm London time, 10:30am New York time. The global link up segment starts at 4:00 pm in London (11:00am NY) with 100 countries tuning in and lighting up the world map. At 4:25pm (11:25am in New York) the one-minute of silence will commence spreading a wave of peace across the world.

The just-a-minute launch event is dedicated to the United Nations International Day of Peace (September 21) and celebrates 70 years of Brahma Kumaris World Spiritual University.

The Wembley event is free to the public but very few tickets remain. To reserve your seat, or for more information, visit www.just-a-minute.org or call 020 8902 4141 (in England).