Any readers in business school should take note of this perfect example of a company understanding their customer base: Domino's has a new free pizza program for personal emergencies.

What kind of emergencies? Domino's isn't referring to unintended hospital visits. Instead, try to imagine the last thing that made you decide to order pizza when you hadn't planned on doing so an hour before!

Let's listen to what Kate Trumbull, senior vice president and chief brand officer has to say.

"Perhaps you burned dinner, the power went out, or maybe your in-laws just dropped in without notice—whatever your emergency situation, Domino's believes a free pizza can make anything better," she Trumbull in a press release.

"Why did we launch Domino's Emergency Pizza? With so much uncertainty in everyday life, we believe everyone needs a pizza pick-me-up at some point."

The way it works is that customers enroll in the Domino's loyalty program and then spend $7.99 on a pizza. At this point, you will earn an emergency pizza credit.

At the moment the Emergency Pizza Program is slated to run until February 11th.

After a twenty-teens reputation for skeezy food, Domino's launched a brand revolution that has since catapulted it to the top of the food chain in American pizza brands.

They recently launched a new delivery program that allows people to get deliveries essentially anywhere within range of a store.

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