Ecover, the green cleaning brand, said on Thursday it will use plastic waste retrieved from the sea to create an entirely new type of sustainable and recyclable plastic bottle.

The Belgian company is working with plastic manufacturer Logoplaste to combine plastic trawled from the sea with a plastic made from sugar cane (‘Plant-astic') and recycled plastic, in what it is calling a world-first for packaging. 

Products made from the packaging will go on sale next year.

(READ the story in the Guardian)