Starbucks wanted to figure out a way to reduce the use of their cup and move towards a day where all cups are reusable, recyclable or compostable. They co-sponsored a competition to come up with eco-friendly alternatives and the winner, Karma Cup, has an absolutely brilliant plan that involves a chalkboard
Starbucks has promised that 100 percent of its cups will be reusable or recyclable by 2015, but that doesn't mean none will end up in landfills. To deal with the challenges of cup recycling, the company hosted its third 'Cup Summit' last week in Boston convening more than 100 industry leaders – including Starbuck's competitors.
Starbucks Corp CEO Howard Schultz, decrying a lack of leadership in Washington, said his chain of coffee shops is helping to launch a nationwide fund designed to stimulate U.S. job creation. The fund, seeded with a $5 million donation, is a partnership with a group of private financial institutions.
Trying to boost evening traffic to their stores, Starbucks will begin offering beer and wine, along with new options like cured meats in Chicago by the end of 2012.
Starbucks has raised more than $7 million by selling 'Create Jobs' wristbands. The company expects the program to create 2,300 jobs as the money makes its way to small businesses and nonprofits.
A regional manager at Starbucks in Fredericksburg, Virginia discovered that there were homeless people living in the woods behind the shopping malls, where they stay unnoticed. She decided to help, collecting hotel toiletries, socks, and money, and delivering them, along with other Starbucks employees, to the dozens of people encamped back there.
Because Starbucks values the skills and talents of men and women in the U.S. military, it has announced a strategic plan to hire at least 10,000 veterans and active-duty spouses over the next five years. In addition, two stores will begin sharing a portion of each transaction with non-profit programs Operation GoodJobs and Vested in Vets, with three more stores added later.
There's more than coffee percolating at a Starbucks in St. Petersburg, Florida. For the past two days, hundreds of drive-thru customers have been providing random acts of caffeinated kindness, paying for the drinks of the strangers behind them.
"We thought long and hard about it and we feel like this is the best way to see that change that we want to see," said one of the men. "It's not a right-now thing that's good for right now, but I feel like we will see the true change over time."