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Starbucks to Cut Paper Cup Use, Announcing Sustainable Design Winner

avatar By Jeanne Goddard

18 Jun 2010 44 views
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Starbucks to Cut Paper Cup Use, Announcing Sustainable Design Winner
Starbucks wanted to figure out a way to reduce the use of their cup and move towards a day where all cups are reusable, recyclable or compostable. They co-sponsored a competition to come up with eco-friendly alternatives and the winner, Karma Cup, has an absolutely brilliant plan that involves a chalkboard

Starbucks has an iconic cup design that is a major part of their brand identity. Even so, they want to figure out a way to reduce the use of their cup and move towards a day where all cups are reusable, recyclable or compostable. And they're backing that desire up with some cash. They co- sponsored a competition to come up with eco-friendly alternatives.

The winner, Karma Cup, has an absolutely brilliant plan: put up a chalkboard in the store and mark off every time someone uses their own reusable cup. Every 10th person will get a free cup of coffee. Genius!

(READ the article in New Thought Marketing)

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