Starting on Veterans Day, the Wish Upon a Hero Foundation will give away more than $500,000 to assist active duty military, veterans, and their families.

Public service announcements launched on TV stations nationwide will encourage military families in need to post wishes on the Wish Upon a Hero website, the online giving platform where anyone can post a wish and anyone can fulfill one.

In 2011, WUAHF partnered with the Hike for Our Heroes campaign, led by Iraq War veteran Troy Yocum, and raised more than $500,000 via Yocum's 18-month, 7,800-mile journey across America. With the generosity of thousands of Americans and businesses, the money is ready to ease the burden for military families who need assistance with medical, educational and everyday living expenses.

"With more troops returning from Iraq, this is a critical time," says Wish Upon a Hero Founder Dave Girgenti. "We need to rally behind these brave men and women in every way possible."

Girgenti, a New Jersey creative director at an advertising firm, started his non-profit organization following the terrorist attacks of September 11th and the devastation of Hurricane Katrina. Communities and individuals helped each other during those difficult times. Girgenti envisioned creating a platform where anyone can post a wish, and everyone can be a hero.

WATCH the PSA video here: