When the wind pushed the Waldo Canyon blaze over the crest of the mountains toward this community one week ago, young business owners and designers here set out to raise money for the victims.

"There was a real feeling of helplessness," says one of the initiators. "We just wanted to do something."

The goal was to design and sell enough T-shirts to raise $1,500. But they miscalculated — by 21,300 percent.

With the aid of social media, online orders for their artfully designed Wild Fire Tees generated $320,000 within six days.

Wild Fire Tees has adjusted their fundraising goal, to $500,000 for distribution to wildfire relief statewide. Buy a shirt for $20 at www.wildfiretees.com.

(WATCH the video below or READ the story from MSNBC)