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A social media giant has created a selfie camera—and it can fly around your head and follow you around.
Snapchat, which has millions more active daily users than Twitter, has unveiled Pixy, a miniature drone they've dubbed "your friendly flying camera."
The $230 device can take-off from your hand and follow any of four preset flight paths, including floating, orbiting, and following wherever you lead.
During the launch on Thursday April 28 the American company said they first created Snapchat as a new way to use your camera for self-expression and communication.
"Today, we're bringing it to new heights with a flying camera called Pixy."
Described as "a pocket-sized, free-flying sidekick", the firm says Pixy can find its way back to your hand, landing gently at the end of the flight.
Though they designed Pixy to be a companion to Snapchat, it can be used with "any other platform", although videos from flights are wirelessly transferred and saved into Snapchat Memories.
From there, you can use Snapchat's editing tools, ‘Lenses, and Sounds' to customize what you capture.
The knob on top of the tiny ‘quadcopter' lets you select what type of photo or video you want.
The mini-drone relies on computer vision and object recognition technology to identify people's faces and bodies, which allows it to follow or "orbit" or land back in the palm of your hand.
"With a few taps, you can automatically crop into portrait and apply quick Smart Edits, like Hyperspeed, Bounce, Orbit 3D and Jump Cut."
Currently Pixy is only available for purchase (on Pixy.com) in the U.S. and France.
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