Patagonia has always been a role model for eco-friendly business practices – and now, they're showing brewing companies how it's done.

The outdoor clothing company's food division has just announced that they will be mass-producing a new kind of sustainable beer that is made from a perennial grain called Kernza.

Kernza is ideally suited for organic regenerative agriculture because its long roots and perennial growth allow it to thrive without pesticides and use less water than conventional wheat, while also helping to reduce erosion and remove more carbon from the atmosphere.

Back in 2016, Patagonia Provisions produced the first commercially available beer ever made with the grain: the Long Root Pale Ale.

Now, thanks to their partnerships with Hopworks Urban Brewery in Portland and The Land Institute in Kansas, they have just released Long Root Wit, a Belgian-style wit beer made with organic ingredients and Kernza grain.

The beers will be available in select Whole Food Markets and other independent grocers in California, Colorado, Oregon, and Washington.

Furthermore, Patagonia Provisions has collaborated with agricultural researchers and other sustainable companies in order to create the Regenerative Organic Certification (ROC): a framework of high-bar standards for ensuring soil health and animal and worker welfare so that other companies and brewers can follow their eco-friendly example.

"I am very excited to introduce our second beer made with Kernza," says Birgit Cameron, managing director of Patagonia Provisions. "Through [the] pioneering work at The Land Institute, Patagonia Provisions has been able to help bring this important regenerative perennial grain to the forefront with the hope that others take notice and implement similar practices. Beer is the perfect vehicle for this and a delicious byproduct of our collaborative work in regenerative agricultural practices."

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