Hoping to encourage a love of reading in children whose resources are limited, a man has enlisted the help of his horse.

Three times each week he takes his tiny library of donated books to children living in the Purbalingga Regency of Indonesia on the back of his favorite horse, Luna.

He believes Luna is instrumental to the operation in ways more important than just transporting books. The animal creates a bond with the youngsters that is hard to resist.

"In my opinion, the horse attracts children," Ridwan Sururi told Reuters.

(WATCH the video below from Reuters) - Image: Reuters, via YouTube