The Lady Gaga Effect: Pop Star's Social Media Savvy Helps Raise Millions for AIDS
When you've got Gaga on your side, it's easy to raise lots of money. That's what the MAC AIDS Fund, the philanthropic arm of MAC Cosmetics, discovered during Lady Gaga's tenure as spokesperson over the past year -- and Gaga's 20 million Facebook fans and eight million-plus Twitter followers made the difference.
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