Rather than depicting an advertisement for food or clothing, this New York City billboard features a thank you message to the American firefighters who stepped up to help with the Australian bushfires.

The 70-foot-video message, which is currently being displayed in Times Square, was designed by the NSW Rural Fire Service after all of their regional bushfires were finally declared contained last week.

"Imagine fighting a bushfire higher than this billboard," reads the video advertisement. After the billboard screen is briefly consumed by animated flames, the ad reads: "Thank you to the brave Australian and US firefighters defending Australia … and to the world for all your support."

The ad space was reportedly donated by Silvercast Media.

The NSW RFS published a video of the billboard message to Twitter this week, saying: "We wanted to say a big ‘thank you' to all the firefighters who have worked so hard over the last few months, and to the community for its support. And when we say big, we mean big—70 feet tall in Times Square, New York."

WATCH the video as it plays on the billboard below…

We wanted to say a big "thank you" to all the firefighters who have worked so hard over the last few months, and to the community for its support. And when we say big, we mean big - 70 feet tall in Times Square, New York. #nswrfs #nswfires #NewYorkCity pic.twitter.com/HT4vQEgkg4

— NSW RFS (@NSWRFS) February 19, 2020

We wanted to say a big "thank you" to all the firefighters who have worked so hard over the last few months, and to the community for its support. And when we say big, we mean big - 70 feet tall in Times Square, New York. #nswrfs #nswfires #NewYorkCity pic.twitter.com/HT4vQEgkg4

Be Sure And Share The Inspiring Story Of Camaraderie With Your Friends On Social Media…