There's a man in New Jersey who wants to mow your lawn. Don't believe him? Ask the patent office—he trademarked the phrase.

Brian Schwartz from Wayne, New Jersey, has pull-started a nationwide movement to automate and scale kindness after losing his job during the pandemic and feeling like he wanted to make a positive impact in the world.

Soon after, he started a volunteer lawn care organization to help seniors, the disabled, and veterans mow their lawns, trim their hedges, and cut back their trees. And he does it all for free.

"When we help someone like Edna, a dedicated teacher juggling personal battles, or Peter a D-Day Veteran who stormed the Beaches of Normandy, it's incredibly fulfilling," Schwartz told WS. "Every lawn mowed is not just grass cut; it's relief provided, a burden eased, and a community strengthened."

While sprouting grassroots in New Jersey, the movement spread internationally, and I Want To Mow Your Lawn was born. Brian now oversees over 500 volunteers in 46 states, with similar orgs springing up in Australia, the UK, and Canada.

I Want To Mow Your Lawn and its volunteers have spruced up over 2,000 lawns, but all this helping others springs from a strong foundation at home.

"Every day I'm reminded of my late father (who passed away January 2021 after a two-year battle from brain cancer), who believed in my vision enough to contribute to its foundation via our GoFundMe to become a 501c3," Brian said.

"The notion of him looking down with pride, knowing that we're making a tangible difference, is a powerful driving force. Watching my young son, Dylan, absorb and internalize the work we do is deeply rewarding. Every time we help someone, I see it as not just aiding our immediate community but also shaping the next generation's values and principles," he adds.

Once it became clear that there were plenty of people willing to do the work for free, and plenty of people who needed a helping hand, Brian began looking for other ways to help, and began introducing people to more sustainable garden planning, such as installing rock gardens, native gardens, or switching to battery-operated equipment.

Brian can outfit some of his volunteers thanks to collaborations with major equipment makers like STIHL MilwaukeeTool and Ryobi, while ironically, I Want To Mow Your Lawn's "No Mow May" petition has gathered 700 signatures from clients looking to ensure their lawns remain vital food producing stopovers for bees and other pollinators during key spring months.

The overwhelming support and recognition from individuals, volunteers, and partners like Project Evergreen and Raising Men Lawn Care Service have been heartwarming," Schwartz told WS.

A look their the organization's YouTube channel reveals it's not all about lawns, but snow and ice, as well as piles of leaves. If there's a lawn with a problem, Brian and his team are happy to help.

WATCH an explainer video below… 

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