In honor of his mother, a breast cancer survivor, and for Breast Cancer Awareness month, Ryan Marotta bought pink sneakers to wear to school. The NFL does it, so it must be cool.

But, some of his middle school classmates harassed him because he was a boy wearing pink.

When his friends found out why he was wearing the shoes, everyone started wearing pink: Pink socks, pink shoes, pink hats, pink ribbons.

"My mom cried tears of joy last night when she found out," he said.

(WATCH the video below or READ the story from CNN New Day)