The London Marathon's claim to fame is not the speed of the runners, but the generosity of their record-breaking charity pledges.

As the world's greatest fundraising event, the Marathon this week exceeded even last year's haul, breaking the single day fundraising world record for the sixth straight year, organizers said on Wednesday.

Marathon runners raised 52.8 million pounds, one million more than last year ($84 million dollars).

Charities benefitting this year include Help the Hospices, Asthma UK, WaterAid, Spinal Research, Action for Children, Help for Heroes, and WellChild among others.

(READ the story from Xperedon Charity News)