Pack4Good, a campaign by the NGO Canopy, is one of the fastest growing corporate responsibility platforms in America for ensuring paper packaging is not coming from virgin, endangered, or valuable forests.

Canopy's work in auditing supply chains and providing recycled or sustainable packaging solutions has attracted 750 brands across all its campaigns, including e-commerce giants Amazon, fashion empires like Gap, H&M, Marks and Spencer, and others, and publishing and media firms like Mansfield Press, Penguin, and the New York Times.

Only 18 months since launching Pack4Good, and the campaign has welcomed 29 new brands from food and beverage products, to the printing, fashion, and e-commerce sectors.

"The companies that are joining Pack4Good are the out of the box thinkers we need-leaders ready to transform paper packaging supply chains and scale up solutions to save forests and our climate," stated Nicole Rycroft, Executive Director of Canopy. "We have so many solutions just waiting to be implemented, it's time to take them from the margins to the mainstream."

Pack4Good's selection of solutions for companies looking to reduce their forest impact are varied. They help connect companies to providers of waste pulp material like wheat straw that can be turned into fibrous packaging, while their stamp of approval-Ancient Forest Friendly-denotes the highest adherence to supply chain practices, and that the certified material contains no endangered, controlled, or ancient wood.

90 million tones of rice straw is burned every year in India, which in the fields surrounding Delhi accounts for 40% of the air pollution in the metropolitan area. Canopy wants to take take that rice straw and put it in the hands of recycled-paper mills, flooding the market with supply and adding a little more income to farmers. A win-win.

Pack4Good claim these solutions are everywhere, it's just a matter of helping business get started down the road to sustainable paper supply chains.

Some modern investing strategies, like those recently implemented by BlackRock, target companies based on their degree of sustainability. The logic is that polluting companies will be pushed out of the market by conscious investors and squeezed by government regulations.

As more corporations look for ways to reduce their impact on the world environment, it's up to groups like Canopy to ensure their energy is directed.

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